The 21-Day Meditation Experience is hallmarked by the name of Oprah Winfrey and Deepak Chopra. This meditation program runs 3 times a year and offers digital content to hundreds of thousands of users the same time. The site currently has 1.5 million registered users, and its daily visitor number can reach a half million people. Our challenges were to provide secure and reliable database management, centralized content management that allows us to simultaneously update the website and the mobile apps of the product, secure transactional data management. We also had to design and build a reliable IT infrastructure that can expand and shrink on demand while has manageable costs.
Stemming from the nature of the website profile, the representation of spiritual content on a digital platform also proved to be an interesting challenge. We tried to design a bright and minimalistic site, so the design could compliment the calmness and peacefulness of the content.