A previous assignment made it necessary for Stylers Group to be physically present in the USA. Co-Founder Péter Tiszavölgyi moved there in 2011 to perform product owner tasks while establishing the company’s presence in the United States. Clearly, his work was successful, as his experiences have been put to good use in both America and Hungary. Below, we share his perspective:
The assignment which made it necessary to move was related to a company called Visual MD. Stylers supplied developers to manage the project effectively and help the company represent itself well to its clients.
“What they needed was a person who understands the project, is capable of creating new ideas with the management team, and is able to translate client needs to the language of developers,” Péter explained.
On 14-hour workdays:
Stylers Group’s presence in the USA made it possible for the team to acquire new clients and establish themselves in the American market. Doing so wasn’t an easy task – not only did the team need to work 8 hours per day for Visual MD, but they also needed to devote time to attracting new clients and expand the business.
That’s when Deepak Chopra came into the picture.
At first, Chopra’s projects demanded the most extra resources, but Stylers recognized this partnership as an opportunity to expand their business further:
“Before our collaboration with Visual MD ended, we got a request from Deepak for moving from New York to San Diego because his company could give as many assignments there.
In their case, live events and physical products were the most important but their digital presence was almost non-existent. During this cooperation, we created digital versions of non-digital products – and because they had many of them, we gained invaluable experience in this field.”
Stylers identified the market gap and started to focus on services that worked well in-person, but failed to have a comparable digital counterpart. Many companies fail to develop strong digital products simply because they don’t know what possibilities they have in this field. Stylers helps these types of companies during development and also as business consultants throughout the process.
On sports injury treatment, team augmentation and nonprofit:
Péter provided the following perspective on one of Stylers Group’s clients:
“One of our clients, Joe Hippensteel, treats sports injuries as a physiotherapist and developed a special method for it which, in many cases, helps even the patients who are still waiting for their surgery. In some cases, they could avoid surgery completely.
The military presence is also strong in San Diego, this is where the training of Navy SEALs takes place, so he always had enough patients and we could help him spread his method to as many people as possible through online channels.”
However, Stylers Group’s main source of activity was the series of assignments from Deepak Chopra that the team received since moving in 2013. One of these assignments included a meditation challenge with Oprah. According to Péter, they had an enormous amount of work to do, so they began to open up other possibilities for the middle of 2018. This new line of work included team augmentation, or outsourcing developer teams for (mostly) startup companies.
“It’s worth it for these companies to employ developers from Hungary because they get well-trained people whose skills could easily place them at tech giants like Microsoft or Netflix. Feedback is also really positive. We always hear that clients like working with us because our developers can make independent decisions and projects never shut down if there is a problem, despite the time difference.”
In addition to profit-driven projects, Péter also works on tasks that are close to his heart. For example, Péter enjoys working with San Diego Tech Hub, which connects IT professionals by providing a platform for HR professionals and developers. On top of connecting key IT stakeholders, they play an active role in educating disadvantaged young people.In less than one year, more than 2000 people joined the TechHub movement.
What does the future hold?
Stylers works for medium-sized companies in the USA which have similar needs to large enterprises in Hungary, so the knowledge acquired there can be useful at home. Moreover, this experience provided a technological advantage – experience gained from working with subscription-based products have just become practical in the Hungarian field – a great example for this is hvg360.
Nobody knows what’s around the corner. Péter shared some thoughts about what directions he sees now in the USA, which could possibly appear in Hungary:
“AI machine learning can be the next pretender; we have already started to learn about different technologies in this field – it seems to be a luxurious thing because in many cases companies don’t even collect data that is needed to build a system like this.
There are other factors that come into play – for example, they take responsibility more easily for their failures in the USA while the Hungarian companies rather wait for the successes of national enterprises. If something is working in the USA, they start to implement it here, as it happened with the takeover of subscription-based models.”
Péter thinks that, in this case, we don’t need to reckon on a 10-year fallback simply because more and more people work in software development. Everything is on its way towards digitization – thus, new solutions will arrive faster here in the future.