This iOS and Android based application was developed for Mead Johnson.
The free app allows expectant mothers to follow the growth of their baby with the help of exclusive, interactive videos. Besides pregnancy information, calculators for dietary information are also available to the users.
The app was developed primarily for the US market where approximately 4 million women are pregnant at a moment in time. The users of the app are potential sales leads that can be targeted for the most popular baby formula in the US called Enfamil made by the Mead Johnson brand who requested the creation of this app.